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One of the cornerstones of our success is that we place a strong emphasis on training store personnel on our products. Store associate and management support is key and product knowledge training helps develop top-of-mind brand and product recognition in our categories.

We work with our manufacturers to develop customized training materials tailored to the needs of the individual retailer.

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We schedule regular formal group training sessions to provide in-depth product information, how-to information and new product demonstrations.


Our Sales Reps also conduct informal product knowledge sessions with store associates during their regular sales visits.