One of the cornerstones of our success is that we place a strong emphasis on training store personnel on our products. Store associate and management support is key and product knowledge training helps develop top-of-mind brand and product recognition in our categories.
We work with our manufacturers to develop customized training materials tailored to the needs of the individual retailer.
We schedule regular formal group training sessions to provide in-depth product information, how-to information and new product demonstrations.
Our Sales Reps also conduct informal product knowledge sessions with store associates during their regular sales visits.